What you are selling
Local sponsors buy access to a few hundred families who show up every Saturday for ten weeks. Sell that, not jersey ink, and list every touchpoint as an asset with a quantity.
| Level | Price | What the sponsor gets |
|---|---|---|
| Team sponsor (one municipal league's published sheet) | $200 Sourced | Name on the back of jerseys; 30 slots |
| League sponsor (same sheet) | $5,000 Sourced | Name on the front of jerseys, emails, a press release, social posts |
| Team placement, independent metro operators | $200 to $500 Estimate | Jersey back shoulder or lower back |
| Title sponsor, independent metro operators | $2,500 to $5,000 Estimate | Front chest or sleeve |
Together, team and title sponsors add about $10 to $40 per player equivalent Estimate. See the league budget.
How to use the outline
- Fill in one copy per sponsor, and attach the asset list with quantities and placement.
- Decide your exclusivity categories before you sell: one bank, one orthodontist, one pizza shop.
- Get artwork approval in writing before anything is printed, both ways: the sponsor approves how you show their logo, and you approve how they show yours.
- Keep numbers unobstructed on jerseys. Keep sponsor logos off any garment that carries NFL team marks unless RCX approves the artwork; if approval is slow, use shorts, headbands, banners and the team store instead.
- Agree make-goods for rainouts and cancelled dates up front.
- Add a renewal date. Sponsor contracts with renewal terms are one of the things that make a league valuable.
Sponsor agreements sit with your entity, name and media consent decisions in league business setup. Where logos go on a uniform is in jerseys, flag belts and merch. The website logo asset needs a league website families actually visit; see Flag50 league websites.