Option A: the NFL FLAG kit
The kit is available only to approved NFL FLAG leagues, and it is the only way to put NFL club marks on youth jerseys. How approval works is in how to start an NFL FLAG league.
- Core kit, $25 per player
- Reversible NFL club jersey (all 32 teams), official NFL FLAG belt, one football per five players Sourced
- Gameday Performance kit, $30
- Lightweight sublimated reversible jersey in all 32 designs, green or yellow belt, football credit, pre-paired pocketless shorts option Sourced
- Add-ons
- Team shorts about $16, headbands about $10.95, team flags about $10, plus socks, sleeves, gloves, mouthguards, pylons and coach shirts; custom lettering extra (prices by catalog)
- Lead times
- Allow 10 to 14 days for ground orders and order at least two weeks before you need delivery; two free ground shipments per season; expedited shipping at league expense Sourced
- Terms
- Non-refundable; one unopened jersey exchange per season for $25; ordering opens only after the insurance certificate is approved; independent operators pay by card, government and nonprofit operators may use a purchase order
- Brand rules
- No team logos on marketing; the league must have its own logo; sponsor logos on NFL jerseys need approval
- Sizes
- Youth S to L, adult S to 2XL
Order in two waves: a main order at registration close and a small second order for late sign-ups and size exchanges. Collect sizes at registration with a printed size chart, and expect roughly 5 to 8 percent of families to want a swap Estimate.
Option B: custom jerseys for an independent league
| Type | Price per jersey | Best for |
|---|---|---|
| Stock reversible mesh | $12 to $18 in bulk; about $15 retail Estimate | Fast launches, tight budgets, youngest divisions; numbers only |
| Custom sublimated reversible | $25 to $40 at 100+ units; small-quantity listings run $30 to $70 with names, numbers and logos, often with a 5-piece minimum and a 2 to 3 week turnaround Estimate | Brand-forward leagues, girls divisions, adult leagues, anything that will be photographed |
| Sublimated jersey plus shorts | $35 to $55 per set Estimate | Premium positioning |
| Team dealers | Volume pricing through a local rep Estimate | Consolidated ordering of jerseys, belts and balls |
Planning ranges from published vendor listings in October 2026. Get quotes for your own quantities and dates.
Decide early whether jerseys are team-colored (a palette plan and reorders per team) or league-colored reversible (one item, the simplest logistics, two colors that cover home and away). Reversible league jerseys with a team name patch or sleeve print scale best past 300 players.
Your league logo goes on every jersey, so own it: assign the copyright from the designer in writing (league business setup covers it).
Flag belts: pop-release or velcro
| Belt | Price | Trade-off |
|---|---|---|
| Pop-release ("sonic") | About $6 to $7 per belt in dozen packs; third-flag conversion kits about $45 per dozen Estimate | Fewer disputes, more durable, the tournament standard |
| Velcro | $3 to $6 per belt in bulk Estimate | Cheaper, with more flag-guarding and "it was still attached" arguments |
| NFL FLAG kit belt | Included in the kit Sourced | Official belt for approved NFL FLAG leagues |
The NFHS high school rules require three flags, so a 7v7 high school division needs three-flag belts or conversion kits.
Decide two flags or three, pop or velcro, belt color per team or universal, and whether players keep their belts. RISE gives belts to new players only; many leagues collect and reuse them. Write the choice into your league rules.
Ready to launch? Flag50 runs registration, your league website and live scoring for independent and affiliated leagues.
Book a 20-minute call →Spirit wear and team stores
A team store costs nothing to open and earns a small margin while putting your brand on hoodies around town. Common models Estimate:
- Markup store: free setup and no fees to the league; you set a markup on each item (5 to 15 percent is a common range) and it is paid out after the orders ship. Ask about fixed-dollar markups and fundraising collections.
- Personalized, no-inventory store: items are made one at a time as families order, so the league holds no stock. Ask the vendor how payouts work.
Expect roughly $2 to $5 per item; a league of 300 families might net $500 to $1,500 per season Estimate. Open the store six weeks before the season and again before playoffs, and put the link in every weekly email.
Sponsors on uniforms
Jersey space is sellable: back shoulder or lower back for team sponsors, front chest or sleeve for a title sponsor, numbers always unobstructed. One municipal league's published sheet sells team sponsorships at $200 (name on the back of jerseys, 30 slots) and a league sponsorship at $5,000 (name on the front, emails, press release, social) Sourced.
NFL FLAG leagues must follow the program's brand rules on anything printed on the NFL jersey. If approval is slow, put sponsor logos on shorts, headbands, banners and the team store instead.
Uniform cost per player
| Path | Cost per player |
|---|---|
| NFL FLAG operator (jersey, belt, shared ball) | $25 to $30 Sourced |
| Independent, stock reversible plus velcro belt | $18 to $25 Estimate |
| Independent, custom sublimated plus pop-release belt | $35 to $50 Estimate |
| Under the Lights kit (jersey, shorts, ball) | $65 Sourced |
Fold the uniform into the registration fee at roughly 1.5 to 2 times cost, and offer an upgraded or personalized jersey as a $20 to $35 add-on. NFL FLAG itself names upgraded jerseys and optional merchandise as a revenue source for operators. What families pay overall is in flag football registration fees.
Uniform and merch checklist
- Kit path chosen: NFL FLAG, affiliate kit or custom
- Jersey design and colors final; logo copyright assigned to the league
- Belt type, flag count and keep-or-return policy decided
- Size chart on the registration form
- Main order placed at registration close; second order budgeted
- Lettering and shipping lead times mapped to kickoff
- Team store opened 6 weeks before the season
- Sponsor placements priced and sold; artwork approvals done
- Balls by age size; 2 to 3 belt sets per team