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Retention Scorecard for a Youth Flag Football League

Track five retention numbers every season and compare them with last season and a target: the return rate by age band, the lowest return rate for any coach, Net Promoter Score overall and by division, the share of new families who came from referrals, and mid-season departures with the reasons. Then write one action next to every number that missed.

From the Flag50 Start My Flag Football League Playbook (2026 Edition), Appendix A10. Last reviewed October 28, 2026. By Jay Fraser. Figures are tagged Sourced or Estimate; how we sourced this.

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How to use the scorecard

No published retention benchmark exists for rec flag football. The targets on the scorecard are planning estimates for a seasonal rec league, such as 70 percent or more for ages 6 to 8 and an NPS of 50 or higher Estimate. The coach line matters most: in one study, teams with trained coaches lost 5 percent of their players and teams with untrained coaches lost 26 percent Sourced.

  1. Return rate by age band: last season's players in the band who registered again this season, divided by all of last season's players in that band. Set the bands to match your divisions.
  2. Lowest coach-level return rate: calculate the return rate for every coach's roster. The coach-level number is the one you can act on, so share it privately with each coach.
  3. NPS: from the 0 to 10 "would you recommend" question in your end-of-season survey, sent within 48 hours of the final game.
  4. Referral share: new families who named a referral at registration, divided by all new families.
  5. Mid-season departures: families who left during the season, with the reason for each.

Fill it in after the post-season survey closes and before your returning-family registration window opens. What moves each number (coaching, the season moments, the weekly email, referral credits) is in how to get families to come back. Documented season-over-season retention above 70 percent is also one of the value drivers in the league budget. Flag50 live scoring puts the score and standings in every family's pocket all season.

The template

League name: ______________________________

Retention scorecard

Fill in after the post-season survey closes.

Season
The five retention numbers
MetricThis seasonLast seasonTargetAction
Return rate, ages 6 to 870%+
Return rate, ages 9 to 1265%+
Return rate, ages 13+55%+
Lowest coach-level return rate50%+
NPS (overall and by division)50+
Share of new families from referrals25%+
Mid-season departures and reasonsUnder 3%
Reasons families gave for leaving
Changes we will announce in next season's first email
Free template from the Flag50 Start a League guide: flag50.com/start-a-league/templates/retention-scorecard

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  • Registration with team formation

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Sources

Retrieved October 2026. Program terms and municipal rates change each season; recheck before you rely on a number.