Chris Lemay
Founder
Founder of Soccer In The Sand since 2006. Recently concluded his 9th season as Head Women's Soccer Coach at Utah Valley University.
Who We Are
Bringing the Gridiron to the Coast
Flag In The Sand is built by the same team behind Soccer In The Sand, the gold standard for beach sports since 2006. Over 20 years, we have perfected a coastal tournament model spanning 12 iconic beaches across 9 states.
After two decades of success, we are bringing that same organization and passion to flag football: the fastest-growing youth sport in America, with participation up 30%+ in the last decade and inclusion in the 2028 Olympic Games.
The flags are ready. The sand is waiting.
The Crew
Tournament Leadership
Nick Diaz
Tournament Director
San Diego native with extensive experience in sports event operations and coaching.
(858) 353-0555Jordan Arias
Tournament Director
San Diego resident and longtime Director for Soccer In The Sand. Years of coastal tournament operations experience.
(760) 410-4523Van Lemay
PR Director
Entrepreneur, content creator, and organization leader. Leads FITS brand growth and digital presence.
Reuben Richards
Software Head & Assistant to the Tournament Director
Leads FITS software and platform development, supporting the Tournament Director.
The Original
Soccer In The Sand
Flag In The Sand exists because of what Soccer In The Sand built first. Founded by Chris Lemay in 2006, it has grown into one of the largest beach sports tournament series in the country: coastal and lakefront tournaments that regularly draw thousands of players and spectators to the sand, spanning 12 iconic beaches across 9 states. FITS runs on that same playbook: real tournament infrastructure, real crowds, real competition.
Since 2006 · 12 beaches · 9 states
Visit soccerinthesand.com
Ready to Compete?
$430 + Processing Fee Per Team · 3 Games Guaranteed · Multi-Team Discounts Available